Programs
The Financial Freedom Project is the first financial literacy program in the country to couple grade-appropriate and culturally relevant financial education with a savings account, an investment platform, and a classroom curriculum powered by Goalsetter and Goalsetter Classroom.

Students
Working with Birmingham City Schools’ leadership, we have identified six pilot schools to offer immersive in-person financial education instruction at the 4th, 8th, and 12th-grade levels.
Pilot Schools & Grade Levels
Jackson Olin
12th Graders
Carver
12th Graders
South Hampton
8th Graders
Hudson
7th Graders
Sun Valley
4th Graders
Robinson
4th Graders
Student Touchpoints
- In-person Financial Education
- Goalsetter App
In-person Topics Covered
- Financial Psychology
- Account Management
- Budgeting
- Credit
- Savings
- Investments
- Loans & Debt
- Taxes
- Entrepreneurship
- Risk Management & Insurance
- Cryptocurrency and much more!
Student Touchpoints
- In-person Financial Education
- Goalsetter App
Goalsetter App Features
- Weekly educational quizzes mapped to K-12 standards and based on popular culture memes/gifs
- TikTok-like videos and interactive quizzes related to financial education
- “Cred-Lit” score to measure financial aptitude
- Auto deposit feature for student worker
- Ability to invest in stocks/ETFs, including partial shares
- A series of game-based learning opportunities
How We Measure Student Success
We will evaluate students’ financial beliefs, knowledge, goals, and habits within each session. They’ll take pre and post-tests, and we’ll capture their short and long-term financial behaviors.
Parents/Caregivers
Students benefit from educators who feel more secure in their financial beliefs. We provide various educational and financial resource opportunities for the faculty and staff at our six pilot schools.
Faculty/Staff
We amplify the impact of the financial education we provide students when we also equip their parents and caregivers with the same education and access to resources and connections to improve their financial situation.
Faculty/Staff & Parent/Caregiver Touchpoints
- Fair One-on-One
- One-on-One Financial Consulting
- Financial Workshops feat. (Anthony Anderson) & Financial Experts
- Goalsetter App
Financial Empowerment Fair
The financial empowerment fair is a one-day event that will educate participants on financial wellness basics and provide direct access to organizations and programs that could provide immediate financial relief, stability, and guidance.
Financial Workshops feat. (Anthony Anderson) & Financial Experts
Each monthly workshop will begin with Black-Ish star and actor Anthony Anderson explaining the foundational components of the 12 fundamental wealth-building principles. These workshops will also include a guided 60-minute presentation with a Q&A.
One-on-One Financial Consulting
We will provide professional guidance to help faculty and staff manage financial issues, identify immediate action steps, and make referrals to other services at no cost. The IMC staff will facilitate this service with local financial experts.
Goalsetter App Features
- Weekly educational quizzes mapped to K-12 standards and based on popular culture memes/gifs
- TikTok-like videos and interactive quizzes related to financial education
- “Cred-Lit” score to measure financial aptitude
- Auto deposit feature for student workers
- Ability to invest in stocks/ETFs, including partial shares
- A series of game-based learning opportunities